The North America IML Market
Injection Mold Labeling is arguably the rising star in innovative packaging around the world. Europeans have evidently commanded the entire Injection Mold packaging market, and about 95% of the market is Injection Mold Labels. There is no doubt that the trend of flexible packaging and IML labels is going uphill, but the question that comes up is: Can North American companies join in on the trend?
There are currently only 2 companies out there in North America that are taking over the market: National Packaging Products and Inland Packaging. While it seems like the two companies might collide, they are located on opposite sides of the United States, and seem to be splitting the market into West Coast and East Coast regions. Inland Packaging has had their primary focus on the label market, while National Packaging Products was solely a folding carton, flexible packaging, and label manufacturer that just expanded into IML Labels.
What is IML?
IML Labeling involves the use of plastic labels during the manufacturing of containers to combine the label decoration process with the molding process to cut down the total cost and decrease manufacturing time. It makes the design and artwork actually a part of the container itself, all during the container molding process.
Last year alone, the demand for Injection Mold Labels grew about 22% in South America, but even though the demand was up in the region, companies still outsourced their IML labels in Europe. Now, the trend is starting to flow throughout North America, but manufacturers are still not there to meet the demand.
People are now starting to realize the potential of Injection Mold Labeling, because it is cost effective and provides the best quality package. The process itself molds the label to the packaging container, while maintaining the artwork at its highest quality. At the same time, people are starting to learn that injection mold labels completely cut out a process in packaging. There are no label application processes, extra machinery, or employees to worry about, because the process is completed done during the plastic container-manufacturing phase. Now, customers can have the high-end container that is both cost effective and more efficient.
Overall, it seems as though companies like Inland Packaging and National Packaging Products have caught onto the trend, but only time will tell if the North American IML Label market will be successful.